Hello & Welcome!

    I started ClientSmart in 2014 to teach my legal industry clients

    new and refined ways to think about the business of law.


    Today, I help tell stories.

    Whether writing, teaching or giving talks, I craft words and stories

    that inform, influence, and inspire.


    Here's my pivot story.


    Since graduating from Berkeley Law School in 1983, I have practiced law, led the sales effort at a large law firm, launched and sold two successful businesses inside and outside the legal industry, and served on several non-profit boards. Since 1989, I've spoken and written often on topics ranging from legal innovation, entrepreneurship, leadership, and gender equity.


    Today I write and speak on topics ranging from how to win an RFP to personal leadership. I also pen several monthly columns, including Upfront & Personal, Curious Minds, and On Leadership for Thomson Reuters.


    The next seven slides detail the professional adventures I've had before launching ClientSmart.


    It's been a wild and mostly wonderful ride!

    What I've Done (so far)

    in 7 slides


    • Manatt, Phelps & Rothenberg
    • Washburn & Kemp

    What I've Done (so far)

    in 7 slides

    2 | FOUNDER + CEO


    In the late '80s, I had a crazy business idea and sketched it on the proverbial napkin. The idea became Project Professionals, Inc. (PPI).


    A pioneer in the legal industry, PPI was one of a handful of new companies to provide attorneys to law firms and in-house legal departments on a project and secondment basis. Ten years later, PPI was purchased by an NYSE staffing firm. The company thrives today as part of Special Counsel.


    Representative legal departments clients: Honeywell, Apple, PG&E, ARCO, LEVI, Bank of America, Chevron, Hewlett Packard, Litton, Avery Dennison (these same clients who introduced us to their law firms who, too, became clients).


    Our clients believed early and forever—great companies— even greater people.

    What I've Done (so far)

    in 7 slides

    3 | FOUNDER + CEO


    In 2008 I had another crazy idea—create an online marketplace (Yelp + Ticketmaster) to find and buy classes in the learning for fun space. The idea became TwoSmartDogs.

    • Led effort to raise capital resulting in a $700,000+ angel round
    • Developed branding and marketing campaigns
    • Led sales program

    We launched TwoSmartDogs in our test market—Los Angeles—with known brands, including, UCLA Extension, Santa Monica Museum of Art, Brentwood Art Center, American Girl, Whole Foods.


    A privilege to work with people with such talent, passion, tenacity.

    What I've Done (so far)

    in 7 slides



    Before launching ClientSmart, I was a Director at Manatt, an Am Law 200 law firm, where I was the business development lead for:

    • Development + execution of revenue growth plans for five practice groups
    • San Francisco branding 
    • Key Client Team
    • Women's Initiative Annual Client Conference 
    • Firm-wide RFP Program

    Upfront look at the power of culture and the challenges + opportunities for change. Forever grateful to my mentor at Manatt.

    What I've Done (so far)

    in 7 slides

    5a | EDUCATION


    University of California, Berkeley

    B.A. Rhetoric


    Berkeley Law, University of California

    J.D. Law Review + Moot Court Board


    5b | BOARD OF DIRECTORS past member

    • Public Counsel
    • The Fulfillment Fund
    • New America Alliance
    • CA State Bar Committee, Women in the Law
    • LA Chapter, American Corporate Counsel Association (now ACC)

    What I've Done (so far)

    in 7 slides

    6 | Articles, Columns, Panelist, Speaker (representative sample)

    • Articles | Bloomberg Big Law Business Thomson Reuters, The Los Angeles Daily Journal, San Francisco Recorder
    • Panelist | Association of Corporate Counsel (ACC), Legal Marketing Association  (LMA) Annual Conference
    • Speaker | ACC, CA State Bar Annual Conference, LMA Annual Conference, 
    • Panel Moderator WBLI, ACC, LMA

    What I've Done (so far)

    in 7 slides


    • Award for Outstanding Work, ACCA's Board of Directors
    • ARCO's Vendor Service Award for Excellence
    • LA Business Journal's Top 100 Women-Owned Business
    • Featured in KTLA series Making It — start-up success stories
    • Mention in TIME Magazine
    • WSJ reports the sale of Project Professionals

    7b | FINALLY...

    • Cuban-born | Heart in San Francisco
    • Fluent in Spanish | Learning Sign 

  • "You have an intuition and a style that brings out the soul of those you connect with, teach, and write about. It's an amazing talent. I have been honored to have been part of your contributions and insights on the legal profession and its leaders."


    Connie Brenton, Chief of Staff & Director of Legal Operations, NetApp


    "We've had the pleasure

    of working with Rose for the last couple of years. She is a phenomenal writer, interviewer, and colleague."


    Adam Sterling , Executive Director, Berkeley Center for Law & Business


    "I recently worked with Rose on a Q&A session for Curious Minds. This is how it worked: Rose asked good, hard questions; I rambled and ruminated; Rose listened, distilled and edited; and something elegant and useful came out the other side. What a talent! I would love to work with Rose again."


    William Henderson, Law Professor &

    Editor, Legal Evolution