• Summary


    Rose is the founder and CEO of ClientSmart. The company teaches it's clients—law firms and in-house legal departments—new and refined ways to think about the business of law.


    Rose brings to her clients over 20 years in leadership roles that have given her an inside-outside view of the business of law—attorney at both a large and a boutique law firm, general counsel, and director of business development at an Am Law 200 firm.


    Rose also brings to her clients experience as an entrepreneur. In her first venture she pioneered the use of flexible attorney staffing (contract attorneys) and in less than 10 years grew a one-person shop into a five-office national enterprise acquired by an NYSE-listed company. She then led the funding and launch of a venture-backed online marketplace (Yelp + Ticketmaster) to find and buy classes in the learning for fun space.


    Lastly, Rose brings to her clients an unbridled and contagious enthusiasm for creating and celebrating wins that matter.


  • What I've Done (so far)

    in 7 slides


    • Manatt, Phelps & Rothenberg
    • Washburn & Kemp

    What I've Done (so far)

    in 7 slides

    2 | FOUNDER + CEO


    In the late '80s I had a crazy business idea and sketched it on the proverbial napkin. The idea became Project Professionals, Inc. (PPI).


    A pioneer in the legal industry, PPI was one of a handful of new companies to provide attorneys to law firms and in-house legal departments on a project and secondment basis. Ten years later, PPI was purchased by a NYSE staffing firm. The company thrives today as part of Special Counsel.

    • Led company from a start-up of "one" to a national firm
    • Led sales, key client, client feedback and RFP programs
    • Hired senior operations and sales professionals
    • Managed outside counsel

    Representative legal departments clients: Honeywell, Apple, PG&E, ARCO, LEVI, Bank of America, Chevron, Hewlett Packard, Litton, Avery Dennison (these same clients who introduced us to their law firms who, too, became clients).

    Our clients believed early and forever—great companies— even greater people.


    What I've Done (so far)

    in 7 slides

    3 | FOUNDER + CEO

    In 2008 I had another crazy idea—create an online marketplace (Yelp + Ticketmaster) to find and buy classes in the learning for fun space. The idea became TwoSmartDogs.

    • Led effort to raise capital resulting in  $700,000+ angel round
    • Developed brand identity + marketing campaigns
    • Led sales program

    We launched TwoSmartDogs in our test market—Los Angeles—with known brands, including, UCLA Extension, Santa Monica Museum of Art, Brentwood Art Center, American Girl, Whole Foods.


    A privilege to work with people with such talent, passion, tenacity.

    What I've Done (so far)

    in 7 slides


    Prior to launching ClientSmart, I was a Director at Manatt, an Am Law 200 law firm, where I was the business development lead for:

    • Development + execution of revenue growth plans for five practice groups
    • San Francisco branding 
    • Key Client Team
    • Women's Initiative Annual Client Conference 
    • Firm-wide RFP Program

    Upfront look at the power of culture and the challenges + opportunities of change. Forever grateful to my mentor at Manatt.


    What I've Done (so far)

    in 7 slides

    5a | EDUCATION


    University of California, Berkeley

    B.A. Rhetoric


    University of California, Berkeley (Boalt)

    J.D. Law Review + Moot Court Board


    5b | BOARD OF DIRECTORS past member

    • Public Counsel
    • The Fulfillment Fund
    • New America Alliance
    • CA State Bar Committee, Women in the Law
    • LA Chapter, American Corporate Counsel Association (now ACC)

    What I've Done (so far)

    in 7 slides


    • Thomson Reuters, Legal Executive 
    • Bloomberg Big Law Business
    • ACC
    • CA State Bar Journal
    • LSSO
    • Legal Marketing Association
    • Los Angeles Daily Journal
    • ALA

    What I've Done (so far)

    in 7 slides


    • Award for Outstanding Work, ACCA's Board of Directors
    • ARCO's Vendor Service Award for Excellence
    • LA Business Journal's Top 100 Women-Owned Business
    • Featured in KTLA series Making It (start-up success stories)
    • PPI's mention in TIME 
    • WSJ announces sale of PPI

    7b | FINALLY...

    • Cuban-born | Heart in San Francisco
    • Fluent in Spanish | Learning Sign 

  • Upfront & Personal

    Profile—"The Person Behind the Title"

    Mark Chandler

    Senior Vice President and General Counsel of Cisco Systems

    I spoke to Mark Chandler about life-defining moments, what he’s passionate about and choosing other career paths.


  • Articles & White Papers

    The Business of Law Done Smarter

    White Paper

    Request for Proposal—Win the Big One

    Request for Proposals for legal services have become more sophisticated. This White Paper can help you win them. Download here.


    Articles on the Business of Law

    Select articles on the business of law. Read here.

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